Pepsi recently released an iPhone app (application) called Amp Up (Before You Score). It categorizes women into types. The user taps to flip the card and get relevant information to help him (or her, if that's how you roll) close the deal. The tips are anything from appropriate pick-up lines to a chart to judge the wealth of a married woman's husband by the size of her diamond (HA!)to stretching exercises if you are about to try to land twins (Double HA!).
The fact of the matter is... it's funny, well-designed and possibly even helpful. Okay, so I agree that the BRAG button that lets the user instantly tweet or FB their conquest is a bit much but, that is a judgment call. The loser who taps that button would be the same tasteless slob who'd tweet his victory anyway. But, I guess Pepsi doesn't need to make it easier for guys to be insensitive assholes. Maybe they could drop the BRAG button but the rest of the app is gold.
What I'd like to know is who's defining "in bad taste" these days? It seems like anything goes. Apparently 36% of us tweet after sex (and that's only counting those who admit it!). One look at Oversharers.com and you'll see a whole lot worse than a guy tweeting that he just landed a smoking hot foreign exchange student. If you've ever sent or received a Someecards you'd know that just about any topic is fair game. For goodness sakes, there's a site called Poop Tweet and I'm sure you don't have to visit to figure out what that site is populated with.
With today's net-culture, who's looking at the Pepsi App and saying "WELL! I NEVER!" as she drinks from her silver tea cup with her pinkie held high. C'mon. Cut Pepsi some slack.
I think we are all grown-ups here (at least I hope so). If you don't like the app, don't download it. If you don't like the Tweeter, don't follow. If you don't like the blog, don't read it. Except mine. You should TOTALLY keep reading mine. But you like mine, right? And I'm never offensive so I won't worry.